The goal of the Aboriginal Tourism Ontario
Strategy – Phase 1 was to listen to the voices of Aboriginal tourism business
in Region 13A and objectively assess their current state. A categorized
inventory of Aboriginal businesses representing a cross-section of tourism sectors was developed. Through a comprehensive stakeholder
engagement process, the main challenges, opportunities and recommendations were
identified and assessed. Phase 1 identified opportunities for product
development, training, a cultural authenticity program and marketing and
packaging. Phase 1 recommended moving forward with an Aboriginal Tourism
Ontario organization.
Phase 2 saw the development of an
operational business plan for Aboriginal Tourism Ontario and was built on the
strategic priorities identified in Phase 1. This included developing an
effective management structure and organizational framework for the provincial
organization. An implementation plan was developed for the four directions
the organization is built on including product development, human
resources, cultural authenticity and marketing and branding. The mandate of
Aboriginal Tourism Ontario will be to support, recognize and market Aboriginal
tourism businesses and communities in Ontario and grow the tourism receipts of
Aboriginal businesses.
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